Affiliates earn commission by referring qualified prospects to BluWave Software. Once a referred customer purchases BluWave CRM or related services, the affiliate receives an agreed commission based on the value of the sale. Commission structures can include once-off referral fees or recurring income opportunities depending on the partner arrangement.
Partner Programme
Join South Africa’s leading CRM partner programme, whether you want to refer customers or resell and support BluWave CRM. We provide training, marketing support and ongoing assistance to help you succeed.
We offer a modern CRM platform with integrated AI insights, workflow automation, business intelligence dashboards and customer service management.
Earn More, Help Clients, Partner with BluWave.
Why Partner with BluWave
BluWave (AI Enabled) is built for South African businesses and supports you every step of the way. Partner with us to grow your revenue, strengthen your client relationships and deliver a world-class CRM solution. AI is key part of making the CRM easy to use and gain productivity improvements and AI Insights.
How the programme works
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Join the Programme
Choose your partner type and register.
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Introduce BluWave to Clients
Refer or resell to your network.
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Earn Revenue
Receive commissions or recurring payments as your clients grow.
Choose How You Partner with BluWave
We offer two ways to partner – pick the one that fits your business.
Affiliates – Refer & Earn
*Earn commission without selling or supporting software
*Simply refer potential customers to BluWave
*Commission is paid when your referral becomes a paying customer
*Join: Email [email protected] to register
Resellers – Sell, Setup & Support
*Offer BluWave CRM or BluWave Service to your clients
*Resellers include: Business Incubators, Sales & Marketing Consultants, IT Consultants, Web Designers, Sales Training Specialists
*You handle selling, setup and client support
*BluWave provides onboarding, marketing materials and ongoing technical support.
*Join: Email [email protected] to register
Support & Resources for Partners
Grow Revenue. Strengthen Your Offering.
Revenue Benefits
Strategic Benefits
Partner Programme
How do I earn commission as an affiliate?
Do I need technical knowledge to be a reseller?
No. Many successful BluWave partners focus primarily on relationship building, networking, and identifying business opportunities. While technical knowledge is helpful, BluWave provides product training, demonstrations, implementation assistance, and ongoing support to help partners succeed.
Who handles implementation?
BluWave’s implementation and support teams can handle the full implementation process, including setup, training, data migration assistance, and onboarding. Resellers may also choose to participate in implementations if they have the necessary skills and resources.
How long does it take to start earning?
his depends on the partner’s existing network, industry focus, and sales activity. Some partners generate opportunities within weeks, while others build a longer-term recurring income stream over several months. BluWave supports partners throughout the process to help accelerate results.
What is the difference between an affiliate and a reseller?
Affiliates primarily introduce opportunities and earn referral commissions, while resellers typically manage the sales process directly and may provide consulting, implementation, training, or first-line customer support services.
What commission percentages do affiliates and resellers earn?
ommission structures vary depending on the level of involvement, services provided, and type of customer opportunity. BluWave offers competitive commission and recurring revenue opportunities designed to create long-term partner profitability.
Are commissions recurring or once-off?
Depending on the agreement, partners may earn once-off commissions, recurring monthly revenue, or a combination of both. BluWave aims to create sustainable long-term partnerships wherever possible.
How and when are commissions paid?
Commissions are generally paid after customer payments are received and according to the agreed partner terms. BluWave provides transparency around commission calculations and payment schedules.
Is there a minimum sales target to remain a partner?
BluWave prefers to work with active partners, but the requirements vary depending on the partnership level. The focus is on building mutually beneficial long-term relationships rather than imposing unrealistic targets.
Can I sell BluWave CRM alongside other software products?
Yes. Many partners offer BluWave alongside complementary business solutions such as accounting software, ERP systems, IT services, telecommunications, consulting, or digital transformation services.
Do you provide sales leads to partners?
BluWave may share opportunities with active partners where appropriate. However, partners are encouraged to leverage their own networks, industries, and customer relationships to generate opportunities.
What industries is BluWave CRM best suited for?
BluWave is particularly strong in B2B industries with field sales teams, account managers, customer service requirements, and complex sales cycles. Typical sectors include medical devices, laboratory equipment, engineering, industrial services, recycling, wholesale distribution, and technical sales organisations.
What makes BluWave different from other CRM providers?
BluWave combines powerful CRM, service management, business intelligence, and AI-driven functionality into a highly customisable platform focused on practical business outcomes. Customers value its flexibility, strong reporting, ease of use, and personalised support. BluWave’s ability to integrate with all the popular Accounting and ERP systems is definitely a huge time and cost saver.
Is BluWave suitable for small businesses or larger companies?
BluWave is designed primarily for growing SMEs and mid-sized businesses but is scalable enough to support larger organisations with more advanced operational and reporting requirements. Best suited for B2B Businesses with sales teams from 5 to 200 users.
Can partners offer their own consulting and support services?
Yes. Many resellers build additional recurring revenue streams by providing consulting, implementation, training, process improvement, and support services around the BluWave platform.
Do you assist with sales presentations and product demonstrations?
Yes. BluWave works closely with partners during the sales process and can assist with demonstrations, technical discussions, solution architecture, and proposal development.
Is there an upfront cost to become a reseller or affiliate?
BluWave aims to keep entry barriers low. Any applicable costs depend on the partnership model, training requirements, and level of engagement required
What margins can resellers typically expect?
Margins vary depending on deal size, services provided, and customer requirements. BluWave’s recurring revenue model can create attractive long-term income opportunities for committed partners.
How does BluWave handle software updates and maintenance?
BluWave manages ongoing cloud hosting, updates, maintenance, enhancements, and product development, allowing partners to focus on customer relationships and growth.
Is the CRM cloud-based or on-premise?
BluWave is primarily offered as a secure cloud-based SaaS solution, although other deployment options may be available depending on customer requirements.
Does BluWave integrate with accounting and ERP systems?
Yes. BluWave integrates with various accounting and business systems, including Sage solutions and other third-party platforms where required.
Are there AI features included in BluWave CRM?
Yes. BluWave is actively developing and expanding AI-powered capabilities including lead enrichment, customer sentiment analysis, deal intelligence, customer health monitoring, and AI-assisted workflows.
How secure is the BluWave platform?
BluWave takes security, customer privacy, and data protection seriously, with enterprise-grade hosting environments, access controls, backups, and ongoing system monitoring. With over 20 years experience we like to think we have a secure service to provide our customers piece of mind.
What onboarding process do new partners follow?
New Resellers typically go through onboarding sessions covering product positioning, demonstrations, sales processes, implementation workflows, and support procedures.
Can international partners join the program?
Yes. BluWave is open to discussions with international partners where there is strategic alignment and market opportunity.
What marketing material is provided to partners?
Partners can receive brochures, presentations, website material, product information, case studies, sales messaging guidance, and digital marketing support resources.
How quickly can a reseller be up and running?
Many partners can begin introducing opportunities within a short period after onboarding and basic product familiarisation.
What training and support do you provide?
luWave provides product training, sales enablement assistance, onboarding guidance, demonstrations, technical support, and ongoing product updates. Partners also receive access to marketing material, proposal assistance, and guidance on positioning BluWave against competing CRM solutions.
Do you provide ongoing product and AI training?
Yes. BluWave continually invests in product improvement and AI innovation, and partners receive ongoing updates, training and enablement support.
Can partners generate recurring monthly income?
Yes. One of the major benefits of the SaaS model is the opportunity to build predictable recurring revenue streams over time.
Who owns the customer relationship?
BluWave works collaboratively with partners and values long-term relationships. The exact structure depends on the partnership agreement and level of involvement.
Is there protected territory or account protection for resellers?
BluWave aims to treat partners fairly and may provide account or opportunity protection under agreed conditions.
What type of businesses typically become BluWave partners?
Typical partners include IT companies, consultants, telecom providers, business advisors, digital transformation firms, ERP consultants, management and accounting firms and organisations with established B2B customer relationships.
What level of support do end customers receive?
End customers receive onboarding assistance, user training, technical support, and ongoing guidance from BluWave and/or the reseller partner.
Can I start part-time as a reseller or affiliate?
Yes. Many affiliates and resellers begin part-time and expand their involvement as they build confidence and recurring revenue.
How scalable is the BluWave partner opportunity?
The BluWave model is highly scalable, allowing partners to grow from simple referrals into full-service consulting and recurring SaaS revenue businesses.
What are the hardware or system requirements?
As a cloud-based platform, BluWave requires minimal infrastructure. Users typically only need an internet connection and a modern web browser.
Can partners customise the CRM for their customers?
Yes. BluWave offers extensive flexibility and customisation options to suit different industries and operational requirements.
What reporting and analytics capabilities are included
BluWave includes advanced reporting, dashboards, KPI tracking, and embedded business intelligence tools to help customers make informed decisions.
Why are AI-enabled CRM systems becoming important for businesses?
AI-enabled CRM systems help businesses automate repetitive tasks, improve lead qualification, enhance customer engagement, identify risks earlier, and improve sales productivity and decision-making.
How does BluWave help partners compete against larger CRM brands?
BluWave offers a highly personalised approach, flexible customisation, strong local support, integrated BI capabilities, and competitive pricing — advantages often difficult to obtain from larger global vendors.
What ongoing revenue opportunities exist beyond software sales?
Partners can generate revenue through implementation services, consulting, training, support agreements, customisation work, AI advisory services, and recurring subscription income.
How do I apply to become a BluWave partner?
Prospective partners can contact BluWave directly through the website or sales team to discuss partnership opportunities, onboarding requirements, and mutual business goals.
Ready to Grow Your Business with BluWave?
Whether you want to refer customers or resell and support BluWave, we’ll help you succeed.