Built in South Africa. Trusted Since 1989. Now Powered by AI Intelligent Business Software.
BluWave delivers integrated CRM, Service, Business Intelligence, and AI-driven insight tools that help South African organisations improve productivity, decision-making and customer service.
Trusted Since 1989.
BluWave Software is a proudly South African technology company dedicated to helping businesses manage their sales, service, and customer relationships more effectively through powerful, easy-to-use software.
Since our founding in 1989, BluWave has focused on delivering practical business solutions built specifically for the needs of South African organisations. Our platforms combine deep industry knowledge, reliable technology, and hands-on customer support to ensure companies gain real value from their systems, not just software.
Today, BluWave CRM, BluWave Service, and BluWave BI work together to provide a complete, integrated business management environment covering sales, after-sales service, business intelligence reporting, and AI-driven insights that improve productivity, decision-making, and operational efficiency.
BluWave is strongly focused on the responsible use of Artificial Intelligence to automate routine work, surface meaningful insights from data, and empower teams to make faster, better business decisions within secure, practical tools designed for real-world business environments.
One Connected Platform for Smarter Business
leadership team
Tania Cooke-Tonnesen
Chief Executive Officer
• B.Com (Business Information Systems Major)
• B.Sc (Honours) in Information Systems
Tania leads BluWave Software as Chief Executive Officer, guiding the company’s strategy, operations, and long-term vision.
She has a strong technical background and was responsible for developing the first version of Advantage CRM. Prior to co-founding the company in 1989, Tania was the first developer at Pastel Software.
Today, she serves as a systems analyst and product evangelist for the modern cloud platform, BluWave CRM, ensuring the product continues to evolve with customer needs, emerging technologies, and AI-enabled innovation.
Outside of work Tania is a enthusiastic runner and swimmer. She is a passionate dog trainer having two of her own.
Dylan Cooke-Tonnesen
Deputy CEO
• BBA Marketing Management
Dylan has been part of BluWave since 2014, beginning as a part-time marketing assistant and progressing to the role of Deputy CEO.
He is responsible for:
• Leading all marketing strategy and execution
• Driving the development of Business Intelligence, data analytics, and AI-driven insight solutions
• Supporting the CEO in the day-to-day running of the business
• Working closely with employees through regular team check-ins and mentorship
• Creating strategies to continuously improve the business and product offering
Dylan is passionate about building strong teams, delivering meaningful innovation, and ensuring BluWave customers achieve measurable success through data-driven and AI-enabled decision-making.
In his personal time he is a keen body building enthusiast.
Stuart Lowe
Chief Technology Officer
• National Diploma in Information Technology, Technikon Witwatersrand (now University of Johannesburg)
• Microsoft Certified Professional
Stuart has pioneered many of BluWave CRM’s technical initiatives and has played a key role in shaping the platform. With over 20 years’ experience in packaged software development, he has contributed significant guidance and expertise to the BluWave CRM project.
He was one of the head developers behind Advantage CRM and has extensive knowledge across networks, development languages, mobile development, systems integration, web development, and IT architecture. Stuart also has deep experience in system rollouts, assisting many high-profile customers with upgrades and installations.
Stuart is fully invested in the day-to-day operations of the company. He’s currently managing the AI initiative.
Angela Henson
Office Manager
Angela has been a valued member of BluWave since 2008 and serves as the company’s Office Manager, sitting on the management board.
Originally employed as a Personal Assistant to the directors, she demonstrated exceptional administrative and leadership ability and progressed into her current senior operational role.
Angela is responsible for organising and coordinating office operations and procedures to ensure organisational effectiveness and efficiency. She oversees the daily running of the business, including:
• Debtors and creditors
• Cash book management
• HR administration
• General PA and operational coordination
• Monthly management accounting reporting in liaison with external accountants
She maintains excellent relationships with the board, staff, suppliers, and customers, contributing significantly to BluWave’s professional and supportive culture.
Outside of work, Angela enjoys reading, running, gym and spending time with family and friends.
Byron Cooke-Tonnesen
Founder & Strategic Advisor
Byron is one of the early pioneers of CRM, having been involved in the industry since 1989, when very few organisations recognised the value of CRM or Sales Force Automation software. The later entrance of Microsoft CRM in 1993 reinforced the importance and long-term validity of the CRM industry.
He holds a B.Com degree from Wits University with majors in Accounting and Marketing, and soon discovered his passion lay in computers, sales, and marketing rather than accounting. He was employed by KPMG as one of their founders of the Computing Audit Group.
Byron has completed several professional sales and marketing diplomas, including SPIN Selling and Solution Selling (Mike Bosworth), and was a qualified Xerox professional sales trainer at Management Sciences America, then the world’s largest developer of mainframe financial and manufacturing software systems.
He is also a Microsoft Certified Professional.
After over 30 years as CEO and now retired from daily operations, Byron continues to contribute to BluWave in a consulting and advisory capacity, sharing decades of experience in CRM strategy, business development and product innovation.
In his personal time, he is a keen photographer and avid AI enthusiast.
COMMITMENT TO SOUTH AFRICAN BUSINESSES
BluWave is more than software, we are a long-term partner to the organisations we serve.
We believe in:
- Locally built solutions designed for South African businesses
- Practical functionality that delivers real productivity improvements
- Hands-on support and training to ensure successful adoption
- Customised Solutions for larger sales teams
- Continuous innovation, including AI-driven productivity and decision-making
Our mission:
To provide powerful, affordable business software, enhanced by intelligent automation and AI — that helps South African companies grow, serve customers better, and operate more efficiently. We are passionate about people and seeing them grow their businesses.